KIA MOTORS AMERICA NAMED BEST TOTAL COST OF OWNERSHIP BRAND BY KELLEY BLUE BOOK’S KBB.COM

Need another reason to love your Kia? Check out this article:

Leading online automotive resource Kelley Blue Book’s kbb.com recently reported the top automotive manufacturers with the lowest average Total Cost of Ownership for the initial five-year ownership period, with Kia Motors America (KMA) landing in the top position for non-luxury brands. Calculating depreciation, expected fuel costs, insurance, maintenance and repair costs, state fees and more, Kia’s average Total Cost of Ownership came in below $40,000 over a five-year ownership period, besting all other non-luxury brands with a full-model lineup.

“Kia Motors is committed to offering consumers a full array of high-quality cars and CUVs that provide a combination of world-class styling, cutting-edge technology and an abundance of standard convenience and safety features, and being recognized as a cost of ownership leader by kbb.com is further proof of the brand’s compelling value equation,” said Michael Sprague, vice president, marketing & communications, KMA. “Consumers are looking to make smart purchases and stretch their dollars, and every Kia vehicle allows them to do just that with low starting prices and outstanding fuel economy, without sacrificing fun-to-drive performance or the modern amenities new car shoppers now expect.”

Total Cost of Ownership is developed using Kelley Blue Book® Residual Values to calculate depreciation costs. According to the website, depreciation plays the largest role in Total Cost of Ownership, followed by the cost of fuel during the initial five-year ownership period. The company then calculates total ownership costs for new vehicles by applying a valuation methodology along with critical financial data from third-party providers.

Kelley Blue Book’s goal for providing the Total Cost of Ownership for vehicles is so consumers can better understand the overall financial implications associated with vehicle ownership through the initial five-year ownership period. Kelley Blue Book’s Total Cost of Ownership features easy-to-understand charts and graphs on kbb.com to help car shoppers make informed purchase decisions by breaking down the typical ownership costs for a particular vehicle. For more information, visit Kelley Blue Book’s www.kbb.com.

Design-Led Transformation and Product Line

Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia’s commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which will add the critically-acclaimed Optima midsize sedan to its production line in the near future. Kia’s model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 740 dealers throughout the United States and serves as the “Official Automotive Partner of the NBA.” In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.

PRESS RELEASE via Kia

The Kia hamsters are staging a comeback!

Kia brings back the hamsters in TV ad this Sunday

The Kia hamsters are back.

As if the original Kia Soul small crossover wasn’t eye-catching enough, the South Korean brand introduced it two years ago with TV ads featuring groovin’ hamsters. Now that there is a new Soul to promote, the refreshed 2012 version, and Kia is bringing back the rad rodents.

The 60-second ad starting Sunday on the MTV Video Music Awards show will feature the ‘sters set in a videogame world facing off against alien robots and humanoids into an interstellar dance party. The ad is set to the song Party Rock Anthem by electro-pop group LMFAO.The ad was created by agency David & Goliath.

“The success and popularity of the Soul continues to grow and attract new customers to the Kia brand, and with music playing an important role in our marketing efforts it is the perfect time for the hamsters to return,” said Michael Sprague, Kia Motor America’s vice president of marketing.

In addition to TV, the ad will show at movie screens across the country starting Sept. 2 — not to mention Facebook, Kia.com and YouTube. There is also a contest planned: Beginning mid-September, consumers will be invited to participate in a LMFAO-inspired “shuffle” dance video submission contest hosted on the Kia Soul YouTube and Facebook channels.

Article from USA Today

By Chris Woodyard

Aug 26, 2011

Thank you to the authors of these reviews. Way to go team!

Mr Bean breaks records on Top Gear track

Mr. Bean breaks Top Gear record in a Kia!

Sk-mr

WHO knew Mr Bean had it in him?

British funnyman Rowan Atkinson has set a new record on Top Gear‘s Star in a Reasonably Priced Car segment, behind the wheel of a humble Kia.

His time of 1:42.2 seconds beat previous record holder and fellow comedian John Bishop’s 1:42.8 lap by more than half a second. He was well ahead of the previous record holder Tom Cruise, who clocked 1:44.2.

Atkinson races an historic Ford Falcon in amateur events in the UK. He has also raced an Aston Martin V8 Zagato and a Renault G GT Turbo. He is the owner of a McLaren F1, which he has lent to Top Gear in a previous episode.

It was his first appearance on the show, and he admitted he was shy to take part because viewers would assume he’d be quick. His driving style earned praise from host Jeremy Clarkson.

“What is interesting is all your times were very consistent, as is the mark of a great racing driver. Turns out you’re in the wrong career,” he said.

Article and photo by PerthNow