With a five-star crash test safety rating and 35 mpg, the new Kia Optima is a very logical purchase.


Christmas on Us

This Christmas Cumulus Stations, HOT 1077, ROCK 99, JOX 94,5 and 100 WAPI asked listeners to nominate deserving families to receive Christmas gifts from the radio stations and station clients. The Serra Kia family was proud to sponsor this event. Here are the families that were selected:

Amanda Miller

Amanda Miller is single mother with 5 children that works two jobs to make sure her kids have the necessities in life. Amanda’s kids know that Christmas comes at tax time every year because money is tight all year long.

When asked by her friend Kay Martin why she doesn’t ask for assistance from a charitable organization or church, Amanda stated; “I am the giver, I would rather buy for another family”. The Miller family’s attitude and spirit is why Serra Kia is proud to sponsor them for the “Christmas on us”program.

Diondria Heller

Diondria Heller was nominated by her best friend Tamala Moore because she was an inspiration to her and her family. Diondra has 5 children (two of which suffer from chronic asthma), and has supported them all by herself this year. They moved from Florida to Alabama in a rental car with nothing but the clothes on their backs. The Heller family has been faced with tough times since Diondria has had her hours at work cut to 4 hours a day. This situation has prompted Diondria’s two eldest sons to say “Mom, don’t worry about getting us something for Christmas,  just make sure the babies are straight”. The selflessness and dedication to family is why Serra Kia is proud to sponsor the Heller family for the “Christmas on Us” program.


The critically acclaimed, U.S.-built, Kia Optima added another accolade to its trophy case this week when it was named to The Boston Globe’s annual Top Ten Drives List for 2012, beating out more than 100 cars and trucks. Optima’s world-class design and technology features impressed editors who dubbed the Optima a “first-class, five-passenger, mid-sized sedan” with a “surprisingly spacious interior,” and appreciated the available heated steering wheel during the cold New England winter months.

“With its powerful combination of world-class design, advanced technology, turbocharged performance and outstanding value, the Optima has been turning heads since arriving in showrooms in January and demand has outpaced supply all year,” said Michael Sprague, vice president, marketing and communications, Kia Motors America (KMA). “Kia is the fastest growing car company in the U.S.1 and earning a spot on The Boston Globe’s Top Ten Drives List adds to our unprecedented momentum heading into 2012.”

The Boston Globe 2012 Top Ten Drives List spans a wide range of vehicles and prices in all segments, but they all feature key core traits such as excellent performance, quality construction, fine details and solid value.

About the 2012 Optima
The 2012 Kia Optima stands apart from the crowd with its head-turning design, fun-to-drive performance, modern amenities and long list of standard safety features. Kia’s second U.S.-built2 vehicle offers drivers cutting-edge technologies, including a standard eight-speaker Infinity®3 audio system, HD Radio™4, and Kia’s UVO powered by Microsoft®5 voice-activated infotainment and communications system with a starting MSRP of $19,5006.

Design-Led Transformation and Product Line
Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia’s commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically-acclaimed Optima midsize sedan7 to its production line in September. Kia’s model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

Courtesy of Kia Motors

“Kia Cars – A Musical legacy of Style along with Affordability”

A Kia brand strives to surpass customer goals by the continuing innovation in automotives. Kia offers the community its ability to go across distinct market levels by building vehicles which are very affordable. These are proud of their own high quality, high value vehicles which have been priced way below other sellers. The affordability combined with things to look for and a 10-year assurance policy creates Kia a pressure to face in the marketplace of vehicle manufacturing and also worldwide profits.

The Kia vary starts off with all the Rio which is regarded as being the most affordable car in United states of america. The Rio car has a fantastic styling outside and a A hundred and ten horsepower serp. Combined with its known roominess, it offers the all-practical car at a very reasonable price tag. A Rio5, on the other hand, offers a sporty glimpse with its 15-inch blend wheels, its body-color rear spoiler, and also front haze lights. Roomy and comfortable, Rio5 has the benefit of leather-wrapped steering wheel and also shift knob, sports seats fabric, metallic pedals, and lots of hard drive spaces. A Rio and Rio5 both equally exude practicability though with the option to visit sporty and chic.

The Kia Sportage is within line having competition Sports utility vehicles with its 4-cylinder serp, an option regarding 2-wheel or 4-wheel get, and a 5-star freeze safety report. It offers security measures like the anti-lock brakes, six airbags including full-length side curtains, and also Electronic Stableness Control. A Kia Sportage is very reasonably competitive with other product SUVs nevertheless at a very economical price.

A Kia Optima is for those that want it elegant and sleek especially for metropolis driving. Not counting the standard Kia options, it also boasts of its delicious leather with capacity of, automatic temps control, and also 360-watt Infinity premium subwoofer. Those who want cars magnificent but with uncommon affordability, and then Kia Optima is the auto to drive.

Alternative cars about the Kia car procurment range are classified as the Amanti for increased inspiration featuring its 3.8-liter, 264-horsepower V6 serp, the seven-passenger Kia Rondo Truck for an dynamic lifestyle, this Kia Sorento SUV regarding ruggedness and also luxury, and also the mid-sized Kia Sedona with its magnificent DVD and also surround speakers for greatest contract retain the services of driving knowledge.

A Review Of A Kia Soul

Do you want for your initially car? Really want something more entertaining and chillier than the standard boring sedans the mom and dad pushes? The Kia Intellect is a auto that is young, cool and also hip using a shape lime green no other. It possesses a great unique block shape and is bound to get plenty of consideration on the pavements. You can even choose to purchase them in ultra bright, spectacular colors similar to super shiny green and also orange. You will even find body color bumpers available to go with your ride. This is definitely certainly not your grandmothers car!

Prospective buyers can select out of various lean levels can be purchased; base, Additionally, Exclaim and also Sport. A Soul is incredibly customizable; there are options associated with bright hued and even car seats which glow and give off of a spark in the dark, colourful interior accents for a entertaining exterior.The beds base model offers V4 1.Half a dozen Liter serp with 122 horsepower. Power isnt intense because this isnt a sporting activities or overall performance car yet it is more than satisfactory for every time driving and also running errands out and about. Handling is definitely decent and also the drive superior is smooth.Gas mileage is at Twenty two mpg inside city and also 28 mpg on the highway. A cabin is definitely well insulated and remains noiseless even in the course of highway operating. There is a 5-speed manual and a 4-speed automatic transmission obtainable. Curb excess fat for the car is approximately 2820 weight.

The Intellect boasts superior craftsmanship and also attention to element. Standard options include a hifi audio system having four audio system, power door locks, electric power windows, an adjustable steering wheel, air conditioning and match-ups with most mp3?s. Some of the upper level trims are equipped with Bluetooth match-ups. Safety features include a complete oxygen bag program, electronic security control, headrests, extender control along with a tire stress monitoring program. The side airbags are complete which means to defend passengers both in rows.We have an optional audio tracks package regarding music enthusiasts; this bundle comes with an rev, external audio system and even speaker lights which change colours. The quality package includes seats appointed in loaded leather which are temperature operated.

What the Kia Soul brings to the table is a very affordable price point along with a vehicle that is contemporary and cool; its the ideal car for anybody who wants a contemporary vehicle that can be modified for a hearts content. Rates for the bottom model will begin at around $13,Six hundred. Its a ideal first car for someone just graduating high school graduation or a student.

Courtesy of Nanawebboard via Kia

Kia wins viral video award


On December 14, Kia Motors America announced that, on the heels of receiving the first-ever “Rookie of the Year” award from the Madison Avenue Advertising Walk of Fame, it was recognized on Mashable’s “10 Most Innovative Viral Video Ads of 2011” list. Kia notes that the legend of Kia Motors’ trio of music-loving hamsters continued to grow with Mashable ranking the “Share Some Soul” spot as one of the “10 Most Innovative Viral Video Ads of 2011.” Since rolling onto the scene in 2009 to announce the arrival of Kia’s funky Soul urban passenger vehicle, the driving, rapping and dancing hamsters have attracted millions of viewers around the world, with the “Share Some Soul” campaign alone eclipsing more than 10 million “The Kia Soul hamsters have become pop culture icons and dramatically increased consumer awareness, perception and consideration for the brand, proving that Kia is a pioneering brand with its finger on the pulse of today’s market,” said Michael Sprague, vice president of marketing & communications, Kia Motors America (KMA). “Mashable is one of the leading news sources in digital culture, and landing on their top 10 list is further evidence that the marketing campaign for the Soul continues to connect and entertain consumers.”

Mashable’s list consists of a variety of advertising campaigns, chosen for their widespread appeal and innovation, but mainly for understanding the target audience and being creative about engaging the consumer.


Created by David&Goliath, KMA’s advertising agency of record, “Share Some Soul” finds three hamsters rolling through an apocalyptic landscape in an aptly named “Alien Green” 2012 Kia Soul with this summer’s hottest song, “Party Rock Anthem” by LMFAO – number one on the Billboard Hot 100 for six weeks – blasting from the hatchback’s new 350-watt Infinity®1 audio system. The hamsters bring style and flair to a dark and dreary scene with their fluorescent Hamstar® street wear and quickly capture the attention of battling robots when they emerge from their Soul and begin performing the latest dance trend, shuffling. Just as the Kia Soul infuses fun and personality into the compact CUV segment, the Hamsters’ positive energy causes the alien robots and humanoids to stop fighting, drop their weapons and shuffle and party together.

Courtesy of Examiner.com via Kia