“2012 Kia Soul Ranked Highest in Initial Quality Study by J.D. Power and Associates

Soul

From breakthrough advertising to runaway sales success, the Kia Soul has made quite a splash since entering the marketplace in 2009, and today the J.D. Power and Associates 2012 Initial Quality Study (IQS) ranked the popular urban passenger vehicle highest in initial quality in the compact multi-purpose vehicle segment. The study captures feedback from owners after 90 days of purchase in two distinct categories: quality of design and quality of production. Refreshed for the 2012 model year, the Kia Soul was fine-tuned with a significant number of technological, powertrain and style enhancements, and consumers have responded with sales up more than 22 percent through the first five months of the year.

“Kia Motors is dedicated to building world-class, high quality vehicles, and the Soul’s recognition in the automotive industry’s authoritative study on quality is the latest example of Kia’s maturity and momentum in the U.S. market,” said B.M. Ahn, group president and CEO, Kia Motors America (KMA) and Kia Motors Manufacturing Georgia (KMMG). “The Soul signaled the beginning of Kia’s design-led transformation when it launched in 2009, and it continues to be one of our most popular vehicles, attracting new consumers to the Kia brand with its eye-catching design and outstanding record of quality, dependability and reliability and playing a vital role in Kia becoming the fastest-growing automotive brand in the U.S.”

In the study, the Kia Soul was honored as the highest-ranking model in the compact multi-purpose vehicle segment, while the Kia brand made significant advancements with gains that outpaced the industry average. The annual report includes 233 vehicle models and measures attributes across eight categories, including the driving experience, engine and transmission, and a broad range of quality problem symptoms reported by vehicle owners.

About the 2012 Soul

Refreshed for the 2012 model year, the Kia Soul has been fine-tuned with a significant number of technological, powertrain and style enhancements. The 2012 Soul delivers class-leading horsepower[2] and significantly improved fuel efficiency of up to 35 miles per gallon (mpg)[3] on the highway. Kia Motors’ hatchback remains a class-leading value[4] with the lowest starting price of its competitive set at $13,900 MSRP[5].

Kia’s Unprecedented Growth

Kia Motors is one of the world’s fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality[6] and the industry’s highest brand loyalty ranking[7]. Kia’s U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds two of the company’s best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan*. Kia’s value and technology-laden lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

Courtesy of The Auto Channel (Online) via Kia

2012 Kia Sportage named to AAA’s Top Cars for Teens

Sportage

The 2012 Kia Sportage has been named to Top Cars for Teens by the Automobile Association of America. The Sportage was picked for laudable dynamics, dependability, value and a long list of standard safety features, plus top performance in the NHTSA crash tests.

In trials at the Colorado Off Road Extreme rally during the Third Annual RMDE last week, the Compact Utility Vehicle showed excellent stability and traction on a 2-mile offroad course across a convoluted section of terrain. The AAA rating is based on those same performance capabilities when recommend for teen drivers.

“We are honored that AAA, one of the most respected authorities on travel and transportation, is recognizing the Kia Sportage as a top car for teenage drivers,” said Michael Sprague, executive vice president, marketing & communications, Kia Motors America (KMA).

“Knowing that the Sportage, our longest-running nameplate, has been chosen not only for its attractive design that appeals to all ages, but more importantly, for its safety features, reliability and value, is evidence that consumers do not have to sacrifice curb appeal for dependability.”

Indeed, in naming the Sportage to their Top Cars for Teens list, AAA states, “The list focuses on vehicles that appease both parents and teens by combining attractive looks and performance with reliability, safety and a budget-friendly price.”

AAA Auto Buying analysts test-drive and evaluate hundreds of vehicles each year in the process of compiling various reports and lists. The 2012 Sportage was also awarded an overall Five Star safety rating from the NHTSA.

In addition, during the NHTSA dynamic maneuvers to test vehicle resistance to untripped rollovers, the 2012 Kia Sportage was among the group of vehicles whose wheels did not tip up earning a coveted “no tip” designation.

Growing by leaps and bounds
Kia Motors has become one of the world’s fastest growing automotive brands in the world. Since 2009, Kia has launched more new vehicles in the U.S. than any other automaker, earning a reputation as an industry styling leader under the oversight of chief design officer Peter Schreyer.

Kia Motors America’s line of efficient, fun vehicles has raised the brand’s public image and dramatically increased consumer awareness. In 2011, the company marked its 17th consecutive year of market growth, thanks to a quantum leap in perceived quality, according to Experian, and the industry’s highest brand loyalty ranking from 2007 to 2012.

Kia’s U.S. based manufacturing facility in West Point, Georgia (KMMG) provides more than 10,000 plant and supplier jobs, building two of the company’s top-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan in certain trim levels.

Kia’s lineup also includes the Sportage, the popular hamster-hawked Soul, the surprising Optima Hybrid, the compact Forte sedan and hatchback, the sub-compact Rio and its 5-door version, plus the Sedona minivan.

Other vehicles picked by AAA for Top Cars for Teens included the VWGolf/Rabbit TDI, Ford Focus, Honda Civic, Hyundai Sonata and Ford Fusion. Notably the newer models of the Ford Focus and/or Fusion have the MyTouch system, which allows a parent or guardian to limit speed, radio volume and prevent safety systems from being turned off.

“Parents and teens seeing eye to eye on a vehicle can be tough,” said Don Nunnari, vice president of automotive services for AAA Arizona. “However, there are a variety of safe, reliable and stylish vehicles on the market that will fit into the budget, thereby satisfying parent needs and teen wants.”

Courtesy of Torque News (Blog) via Kia